Throughout the entirety of my PR Writing course here at Marquette University, I’ve been using social media sites Twitter and Instagram. The site that I have used the most during the course of our class is Twitter. I’ve enjoyed using both of these sites very much and have learned a lot about the sites as well as various PR tips and tactics from our assignment. We were assigned to tweet or retweet materials related to public relations or Marquette University and to use the hashtag #pure3600 when doing so to document our tweets.
My tactic for beginning this assignment was to follow big names in the PR/Advertising/Marketing industry on Twitter and to read what they were tweeting out. I followed accounts such as PRWeek US, Adweek, AP Stylebook, and BuzzFeed which gave me a ton of material to read and retweet. Some of the tweets that I tweeted about were about public relations campaigns that were happening or how public relations could be related to trending topics (which is where BuzzFeed was a huge player). BuzzFeed keeps up with everything that is trending in the world and tweets in real-time which is helpful when you want a quick update on everything that is happening and is important to people in the world.
If I wasn’t tweeting about public relations or retweeting from the accounts mentioned above, I was tweeting about topics related to Marquette University. I attended various events at the university this past semester and I tried to tweet about those events and use the hashtag #pure3600 when tweeting about those events. It is important for me to grow accustomed to tweeting in real-time when I attend events. When the Bucks hosted an open practice on Marquette’s campus earlier this year I practiced these skills by tweeting out pictures that I took and posted on Instagram. This exercise also helped me with my Instagram skills. By linking these two social networks together I was able to reach more people and get my message out better and to a broader audience.
In my PR Writing course, we were lucky enough to have many influential speakers visit our classroom. This gave me another chance to use my #pure3600 to show my followers who was coming to our class and what they spoke about. I also tweeted @ the speakers to thank them for visiting and sharing their knowledge with the entire class.
I really enjoyed our assignments that incorporated Twitter and Instagram. I feel that they helped me to improve upon my social media skills that I will be using in my future career!